34 billion tonnes. That’s the amount of carbon dioxide the world emits in just one year. To put the figure into perspective, 1 billion tonnes, (gigatonne) is the mass of approximately 200 million elephants. So, we are releasing greenhouse gases equivalent to 6800 million elephants (give or take) into the atmosphere every year! Suffice it […]

Greenwashing is a marketing strategy that organizations use to present themselves as environmentally friendly and socially responsible to the consumers, without making any efforts in that direction.   Greenwashing can be at the product level – where a product is marketed as green, natural, or eco-friendly without sufficient proof. Or this tactic can be used […]